ASA Talk About ‘Protecting Vulnerable People’

The ASA have released a post on ‘Protecting Vulnerable People’. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The CAP and BCAP have published their guidance on protecting vulnerable people. Vulnerability is a theme that runs through the work of the self-regulatory system for advertising, and is protected under the Codes. It can derive both from membership of a particular group sharing certain characteristics…

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