Amelie, a Denver based agency talk about how they battled stigma with advertising including in their “Proud to Be PrEPPED” Campaign: Stigma transcends every aspect of identity, impacting race, ethnicity, religion, sex, gender, economic class, and more. Stigma is everywhere and acts as a primary barrier that people face when seeking help on tough issues, like mental health and addiction. So what can we do as marketers to break stigma down in order to achieve our goal of helping our community? Let’s start by defining stigma, “a mark of disgrace…
Read MoreAmelie talk about how they battled stigma with advertising
