L’Oréal, Kellogg, Essity And Reckitt Benckiser Join Forces For ‘Shop Responsibly’ Campaign

Some of the best known household brands have launched a campaign calling on shoppers to do the right thing during the Covid-19 crisis. With retailers under exceptional pressure, brand owners are using their collective might to urge consumers to stay home and stay safe and respect shopping hours for the elderly as well as NHS workers, who are working around the clock to keep us safe. The campaign goes live today with messages on the  retailers’ websites, in email communications and is accompanied by a #ShopResponsibly social media campaign. The…

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