The Puerto Rico Advertising Association, in partnership with Effie Worldwide, proudly announces the launch of the Effie Awards Puerto Rico, marking the first time the globally recognized awards for marketing effectiveness will be held on the island. This landmark initiative replaces the former “Cúspide Strategy and Effectiveness” categories that were part of the Cúspide National Festival until its 2023 edition. With this new chapter, Puerto Rico becomes part of Effie’s elite global network, joining over 55 programs around the world that set the gold standard for marketing effectiveness. The Effie Awards Puerto Rico will…
Read MorePuerto Rico Advertising Association and Effie Worldwide Announce Launch of Effie Awards Puerto Rico
