A knowledge gap between brand marketers and their audience risks undermining marketing effectiveness unless brands take a more rigorous view of insight, intuition, and the right balance between the two, according to ‘The Intuition Illusion: Why The Audience Knowledge Gap is Sabotaging Your Work’ – a new report from Effie and Ipsos. The report, the latest in Effie and Ipsos Creative Excellence “Dynamic Effectiveness” series, begins by examining the gap that often exists in brands’ understanding of the audiences they need to reach – and the lack of empathy that…
Read MoreEffie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion
