Effie Worldwide Marks 10 Years of Positive Change with Insights from a Decade of Award-Winning Campaigns

Effie Worldwide is celebrating a significant milestone: ten years of championing campaigns that make a difference. Launched in collaboration with the World Economic Forum, the Positive Change category was designed to influence marketers to drive consumers toward more sustainable choices.  Over the past decade, Effie has honored bold campaigns around the world that have gone beyond traditional marketing to create real social and environmental impact. To mark this ten-year anniversary, Effie Worldwide has released a special retrospective on the Positive Change category winners, offering insights from some of the most…

Read More

Effie Worldwide Strengthens Its Board and Inaugural Future Council with the Appointment of New Members

Effie Worldwide, has announced six new members to their Worldwide Board of Directors, alongside three new co-chairs of the Future Council; a powerful injection of fresh talent as the organization evolves across all its programs to expand its mission to champion marketing effectiveness. The Effie Board contributes to the non-profit’s mission to champion effectiveness through the Effie Academy and Insight programs, alongside the largest, most robust marketing effectiveness awards in the world. Chaired by Jae Goodman, Founder & CEO of Superconnector Studios, its members are leaders from across the industry, from…

Read More

Empathy in marketing isn’t just nice, it’s good for business, new report shows

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

Read More

Global marketing industry rallies behind second Global DEI Census in March 2023

An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek.  The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census.  …

Read More