Tag: Effie Worldwide

Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards

Stuart Mitchell

Effie Worldwide, the global authority on marketing effectiveness, today unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards. The Global Best of the Best Effie Awards celebrate the most impactful work from around the world, spanning 60 countries and over 130 markets. Gold and Grand winners from 2024 Effie Awards programs were eligible to enter, bringing together the strongest work from across Effie’s global network, showcasing success across diverse markets, categories and objectives. The 47 Global Grand Effie contenders advanced through an initial…

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Marketing Effectiveness to be Recognized and Redefined in KSA with Effie Awards Saudi Arabia

Stuart Mitchell

NordStella is proud to announce the launch of Effie Saudi Arabia. For the first time, the world’s most prestigious award for marketing effectiveness will shine a spotlight on the Kingdom’s most impactful campaigns and marketing leaders. Building on 15 successful editions of the MENA Effie Awards, this milestone marks a new chapter for Saudi Arabia’s rapidly evolving creative and business landscape. Commenting on the launch of the local program, Sahar Rafique, Managing Director at NordStella said, “We are thrilled to announce the launch of Effie Saudi Arabia. This is more…

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Effie and Ipsos Creative Excellence Release Third Report in Dynamic Effectiveness Series: The Intuition Illusion

Stuart Mitchell

A knowledge gap between brand marketers and their audience risks undermining marketing effectiveness unless brands take a more rigorous view of insight, intuition, and the right balance between the two, according to ‘The Intuition Illusion: Why The Audience Knowledge Gap is Sabotaging Your Work’ – a new report from Effie and Ipsos. The report, the latest in Effie and Ipsos Creative Excellence “Dynamic Effectiveness” series, begins by examining the gap that often exists in brands’ understanding of the audiences they need to reach – and the lack of empathy that…

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Puerto Rico Advertising Association and Effie Worldwide Announce Launch of Effie Awards Puerto Rico

Stuart Mitchell

The Puerto Rico Advertising Association, in partnership with Effie Worldwide, proudly announces the launch of the Effie Awards Puerto Rico, marking the first time the globally recognized awards for marketing effectiveness will be held on the island. This landmark initiative replaces the former “Cúspide Strategy and Effectiveness” categories that were part of the Cúspide National Festival until its 2023 edition. With this new chapter, Puerto Rico becomes part of Effie’s elite global network, joining over 55 programs around the world that set the gold standard for marketing effectiveness. The Effie Awards Puerto Rico will…

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“Evolution of Smooth” Brand Campaign Wins the Iridium as the Most Effective Campaign in the World

Stuart Mitchell

Effie Worldwide has announced eos as the winner of the prestigious Iridium Award, for the 2024 Global Best of the Best Effie Awards. The competition awarded their “Evolution of Smooth” brand campaign – brought to life by Mischief @ No Fixed Address – as the single most effective marketing effort in the world.  The 2024 Global Best of the Best Awards was open to Grand and Gold Effie winners from 55+ national and regional Effie Awards programs held throughout 2023, all vying for the highest honor in marketing effectiveness. The…

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