Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…
Read MoreEmpathy in marketing isn’t just nice, it’s good for business, new report shows
