Most marketers are investing in trialling new technology, reveals new DMA survey

The DMA’s latest report, released today in partnership with Pure360, reveals 87% of marketers have a dedicated budget for testing new technology. On average, over a third of budgets (36%) are allocated to trialling new technology, according to the ‘Customer Engagement 2019 – Future trends’ report. Just 13% of organisations do not appear to have funds in place to test the latest innovations. The size and resource available to a business seems to have a direct impact on budget allocated, with just 18% of small firms able to invest compared…

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