Purple Tree Communications Becomes First Agency to Achieve PRCA CMS Go Accreditation

Purple Tree Communications, a female-founded, independent PR agency, has become the first agency in the UK to be awarded the PRCA CMS Go accreditation, a newly launched best-practice standard developed specifically for small agencies. The Communication Management Standard (CMS) is the only globally recognised best-practice accreditation for PR and communications agencies. Developed by the Public Relations and Communications Association (PRCA), CMS assesses agencies across nine key areas, including Leadership and Communication, Business Planning, Financial Management, Client Satisfaction, People Management, Campaign Delivery, and Equity. In 2025, the PRCA introduced CMS Go,…