Half of consumers and two-thirds of young adults have more respect for brands who address issues around the FIFA World Cup being hosted in Qatar than those who stay silent. This is just one of the findings from a new survey of 2000 people, commissioned by the IPA and carried out by Opinium, regarding consumers’ views towards the Qatar World Cup. According to the survey, 49% of all adults stated that they would respect brands more for speaking out around the Qatar World Cup, rising to 63% of 18-34s. This…
Read MoreIPA survey reveals consumer attitudes to brands at Qatar World Cup
