Clear Channel has announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective. RADAR – the latest step in Clear Channel Europe’s investment in digital transformation – uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture, to enable brands to deliver the right message to the right audiences, at the right time and location. The data is anonymised and aggregated by a third party in each market.…
Read MoreClear Channel Europe launches campaign planning mobile data platform, RADAR
