Clear Channel Europe unveils LaunchPAD

Out of Home (OOH) advertising giant Clear Channel Europe is strengthening its expertise in targeted campaign planning solutions with the launch of a dedicated new programmatic offering – Clear Channel LaunchPAD – to connect digital buying channels with the company’s extensive Digital Out of Home (DOOH) inventory. Clear Channel LaunchPAD – which is being rolled-out with initial SSP partners Hivestack and Broadsign – will serve as a critical gateway connecting Clear Channel’s DOOH inventory to SSPs and digital buying platforms, bringing OOH into the omni-channel buying ecosystem. It will allow…

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Clear Channel Europe launches campaign planning mobile data platform, RADAR

Clear Channel has announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective. RADAR – the latest step in Clear Channel Europe’s investment in digital transformation – uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture, to enable brands to deliver the right message to the right audiences, at the right time and location. The data is anonymised and aggregated by a third party in each market.…

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