Tag: rainforest

IKEA launches a global research lab on rainforest restoration

Stuart Mitchell

About 25 years ago, IKEA, the Swedish University of Agricultural Sciences (SLU), and the Sabah Foundation began restoring a degraded rainforest in Borneo through the Sow a Seed initiative. Since then, 18,500 hectares have been restored and protected. Building on evidence that rainforests can be regenerated, today IKEA and its partners launch the next phase, the Living Rainforest Restoration Lab, shifting the focus from on-site restoration to research and knowledge sharing to support global biodiversity conservation and climate change mitigation. More than 25 years ago, IKEA, the Swedish University of…

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Whole Earth increases commitment to protect the rainforest with NEW special edition peanut butter

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is set to more than double its contribution last year to the Sumatran Orangutan Society (SOS). Celebrating and supporting rainforest conservation, the brand is pledging to donate 25% of the profits from its new Golden Rainforest Edition, with the aim to plant up to an estimated 50,000 trees in 2022. The donation is part of Whole Earth’s ongoing four-year partnership with the SOS and commitment to rainforest protection. Part of Whole Earth’s focus on food that tastes…

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