Funnel, the marketing intelligence platform, and market insights company Ravn Research have recentlyy released a report on the state of global marketing department and agency relations. The report draws upon quantitative and qualitative research from 327 in-house marketing professionals and marketing agency leaders, examining existential challenges to agencies. Funnel and Ravn have found that marketing agencies are facing a triple threat: pressure from regulators and Big Tech, shortages of advanced analytical skills and changing perceptions about the value of agencies themselves, with AI and automation replacing human work in some…
Read MoreNew Report Finds Triple Threat Facing Marketing Agencies, Including AI
