Funnel, the marketing intelligence platform, and market insights company Ravn Research have recently released a report on the state of agencies and in-house marketers. Full report available here. The report draws upon quantitative and qualitative research from 238 in-house and agency marketers and leaders. Funnel and Ravn have found that marketers are inundated with data across thousands of sources and can’t marshal insights on how their campaigns reach customers and deliver returns on investment. The report also identifies a mismatch between marketers’ recognition of AI’s effect on consumer habits and…
Read More86% of marketers in the dark on campaign and performance effectiveness, report finds
