On the 8 June, The IPA published its Real Time Bidding (RTB) Best Practice Principles, a five-point guide to help agencies address privacy concerns when operating on behalf of clients in the programmatic RTB space. Written in response to the ICO’s Update Report into AdTech and Real Time Bidding, and in dialogue with the ICO, the Best Practice Principles look at how agencies can work with clients to better protect the privacy rights of individuals in what is a high-tech, complex area of our industry. The five principles cover: Educating…
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