Tag: redesign

Ad Council Announces Most Extensive Rebrand in its 75-Year History

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to driving social change, announced today its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country’s most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand platform and visual identity (including a new logo) created by WPP branding agency Superunion. Since the organization’s founding, the Ad Council has been at the forefront of…

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NABS reveals new brand identity through newly launched Ambassador’s recruitment campaign

Stuart Mitchell

NABS– the support organisation for the media and advertising industry – reveals a new brand identity, the first significant change for 14 years, on 2nd October. Devised by Fold7, NABS’ creative agency, the branding includes a new logo and tagline: ‘How’s Work?’ The tagline invites everyone working in adland to open a conversation with the industry charity; and reflects NABS’ mission to support, improve and champion the wellbeing of employees and employers. NABS president, Karen Blackett OBE, said: “Through two simple words: ‘How’s Work?’ NABS challenges us all to reflect…

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