Sainsbury’s has announced the launch of its new own-brand double length toilet rolls, designed to help customers reduce plastic waste at home. The new multipack rolls include double the number of sheets on each roll compared to the retailer’s standard offerings and on average use 30% less plastic. The products are available across Sainsbury’s ‘Super Soft’ and ‘House 247’ ranges. The double toilet rolls are estimated to save a total of 84 tonnes of plastic and 164 tonnes of cardboard from card cores (50%). By fitting more paper onto each…
Read MoreSainsbury’s innovates own-brand toilet rolls reducing plastic by 30%
