Carbon intelligence platform, Cedara, has announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions. As part of the launch, Cedara has partnered with full-service digital marketing agency, Croud, and adaptive streaming technology platform, SeenThis, to empower Pret to reduce carbon emissions across its video ad delivery. Croud, known for its industry-leading expertise in digital marketing and advertising, recognized the importance of measuring and reducing the carbon footprint associated with its clients’ advertising campaigns. In pursuit of…
Read MoreCedara launches Reduction Marketplace to measure and optimize carbon emissions of Pret A Manger ad campaigns
