Tuesday 20 October saw Asda’s Middleton store in Leeds relaunched as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and sustainability and circular economy experts Beauty Kitchen. Unilever is a lead partner in Asda’s trial providing seven of its household-name brands including Persil, PG Tips, Radox, Cif, Simple, Pukka and Alberto Balsam. Trialling three different refill formats, this is the largest of its kind for Unilever in Europe providing a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. The…
Read MoreUnilever Launches Its Largest Refill Trial in Europe
