Unilever Launches Its Largest Refill Trial in Europe

Tuesday 20 October saw Asda’s Middleton store in Leeds relaunched as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and sustainability and circular economy experts Beauty Kitchen. Unilever is a lead partner in Asda’s trial providing seven of its household-name brands including Persil, PG Tips, Radox, Cif, Simple, Pukka and Alberto Balsam. Trialling three different refill formats, this is the largest of its kind for Unilever in Europe providing a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. The…

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The Vegetarian Butcher announced as supplier of the plant-based Rebel Whopper® to Burger King® across Europe

Unilever’s The Vegetarian Butcher announces today that it has partnered with the Burger King brand to launch the plant-based Rebel Whopper. In today’s initial phase, the Rebel Whopper powered by The Vegetarian Butcher, is being launched simultaneously in over 2,500 Burger King restaurants across 25 countries in Europe.   As a result of this deal, Burger King will become one of the biggest restaurant chains offering a plant-based patty across Europe. More people are shifting to flexitarian diets worldwide, and with this partnership Unilever is accelerating its strategy to expand…

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