Asda to rollout refill zones to more stores

Asda is rolling out its refill proposition to four more stores by the end of the year as the next step on its journey to help customers reduce, reuse or recycle their supermarket packaging. The supermarket will be trialling new refill configurations in stores, partnering with more household brands and engaging with customers in different parts of the UK to understand how best to encourage refill participation amongst as many customers as possible. The initiatives announced today include: Four additional refill stores all featuring an increased range of new core…

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