Waitrose ‘unpacks’ more products as demand for refillables grows

 In response to a growing customer demand for refillables, Waitrose is launching more new products as part of their pioneering ‘Unpacked’ refillable concept, including loose tea for the first time.  Sales of refillables at their four Unpacked shops have grown by nearly 9% in the past six months with a number of products proving particularly popular with shoppers. Sales of refillable frozen fruit and vegetables for the same period have increased by more than 50%, detergent and washing-up liquid sales have grown by 24% and pulses, pasta and grains have…

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Waitrose Unpacked refillables test launches in Cheltenham as retailer unveils new look store

A dedicated refillable zone, frozen ‘pick and mix’, freshly made sushi and dry-aged beef are just some of the new features customers at Waitrose & Partners Cheltenham can expect to find when it unveils its new look.  It becomes only the second store in the UK to introduce ‘Waitrose Unpacked’ where customers can choose from a selection of packaging-free products to test how customers might be prepared to shop differently, with the aim of saving thousands of tonnes of plastic.  As such, the Cheltenham shop will have a dedicated refillable…

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