We are on the cusp of an exciting new era, with an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change is now possible. People are willing to change their lives, make personal sacrifices for the planet, giving up simple pleasures. 94% are making some effort to live more sustainably (2018: 92%) and 46% are doing all they can (2018: 39%) Post-pandemic, people have an appetite for change, and they are looking to brands to lead the way (86%). Regeneration goes beyond sustainability, aiming for a positive and restorative impact, rather than just seeking to do less harm. Wunderman Thompson’s…
Read MoreWunderman Thompson Launches Regeneration Rising: Sustainable Futures
