Tag: Wunderman Thompson

Wunderman Thompson Launches Cleopatra’s Jeans – Calling For A Zero-Waste Future

Stuart Mitchell

A custom-made pair of jeans called Cleopatra’s Jeans has been revealed in Amsterdam. This visual statement sends a message to the denim and fashion industries: ‘Let’s work together to find innovative solutions to make textile waste history. Let’s make fashion’s future waste-free’. The jeans were presented at a launch event at the Fashion for Good Museum, a museum dedicated to sustainable fashion in Amsterdam. During the event denim expert Mariette Hoitink, of the House of Denim Foundation, and the fashion industry leaders of the future from Amsterdam Fashion Institute discussed…

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New campaign focusing on men’s behaviour at live music events.

Stuart Mitchell

The latest pro bono work from Wunderman Thompson supports White Ribbon UK, with a new creative campaign focusing on women’s safety when they attend live music events. The aim is to raise awareness amongst men and encourage them to individually and collectively take responsibility to end male violence toward women and make festivals, and society as a whole, a safer place. Statistics show that two in five women have experienced sexual harassment at gigs and festivals but all too often the onus has been put on women to keep themselves…

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Wunderman Thompson launches Fund Femme to support women and non-binary business founders

Stuart Mitchell

Fund Femme, a new global database of women and non-binary owned businesses, has launched to help tackle the gender inequality in the economy. Despite making up 50% of the population and having 80% of spending power, women represent only 33% of business owners. COVID-19 has dealt a massive blow to femme owned business with women-founded start-ups receiving 27% less funding. Similarly, women were a third more likely to work, or own a company, in a sector that was shut due to COVID-19 regulations last year. With the investment gap widening,…

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Wunderman Thompson Launches Regeneration Rising: Sustainable Futures

Stuart Mitchell

We are on the cusp of an exciting new era, with an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change is now possible. People are willing to change their lives, make personal sacrifices for the planet, giving up simple pleasures.  94% are making some effort to live more sustainably (2018: 92%) and 46% are doing all they can (2018: 39%) Post-pandemic, people have an appetite for change, and they are looking to brands to lead the way (86%). Regeneration goes beyond sustainability, aiming for a positive and restorative impact, rather than just seeking to do less harm. Wunderman Thompson’s…

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Gerety Awards 2020 shortlist announced: Quiet Storm, Edelman, Dog Eat Dog, Havas, McCann, Wunderman Thompson, MRM, MullenLowe and Uncommon Creative Studios from the UK all make the CUT

Stuart Mitchell

The winning entries show clients and interested parties which work resonates with the world’s most powerful consumers. The shortlisted entrants from the UK are Dog Eat Dog London with Absent for Freedom4Girls Edelman London with Eternal Run for ASICS Havas London with Let What’s Inside Out for Topshop x Calm McCann London with 40,000 Strong for Help for Heroes MRM with Cards of Acknowledgement  MullenLowe London with Granny Got Pants for sloggi Quiet Storm London with Pestminster for Women’s Equality Party Uncommon Creative Studio with Britain Get Talking for ITV…

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