Tag: RepTrak

RepTrak Launches Compass, Setting a New Course for Reputation Intelligence

Stuart Mitchell

The RepTrak Company, a global leader in reputation intelligence, this week launched The RepTrak Compass, a next-generation platform designed to help leaders steer corporate reputation with always-on data and Purposeful AI. The official launch follows a preview earlier this year and introduces new capabilities including Purposeful AI to reveal what is impacting reputation and where organizations should focus, representing a fundamental tech-enabled breakthrough in reputation intelligence. RepTrak marked this milestone with live events on December 9th across the Americas, EMEA, and APAC, where corporate leaders experienced how the platform provides…

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RepTrak Previews Compass — A Global Strategic Reputation Intelligence Platform that is More Than a Score

Stuart Mitchell

The RepTrak Company™, the global leader in reputation intelligence for over 20 years, unveils RepTrak Compass™, its most advanced and globally scalable platform to date.    Launching this July, Compass empowers Chief Communications Officers and C-suite leaders to not just monitor stakeholder reputation, but to actively shape it with speed, precision, and confidence.   More than a score, Compass is the only truly integrated global solution for reputation intelligence — combining RepTrak’s world-class Global Advisory expertise with AI-enabled navigation. Designed for today’s dynamic stakeholder environment, Compass enables leaders to shift from measuring…

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RepTrak and Dynata Collaborate on Global Reputation Study

Stuart Mitchell

The RepTrak™ Company, the world’s leading provider of reputation data and insights, and Dynata, the world’s largest first-party consumer data company, announced a global study focused on how public perceptions of industries and global issues are shifting in response to rising economic and societal pressures.  “This study represents the first step in our shared mission to empower companies with more complete, actionable intelligence,” said Mark Sonders, CEO of The RepTrak Company. “Dynata’s scale and precision, combined with RepTrak’s proprietary measurement framework, create a new level of insight into how people…

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RepTrak is Acquired by Periscope Equity

Stuart Mitchell

The RepTrak Company™, the global leader in reputation intelligence, announced a majority recapitalization by Periscope Equity, a Chicago-based private equity firm specializing in founder-led, technology-enabled services firms. With over 20 years in the reputation intelligence space, RepTrak is unparalleled in its capabilities to measure and manage corporate reputation. This acquisition by Periscope Equity is a significant milestone, poised to strengthen RepTrak’s competitive market position and accelerate its growth trajectory. The acquisition will allow for an elevated focus on realizing key innovation initiatives including:  Expanding data visualization to enrich user experience in-platform. …

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RepTrak Launches “RepTrak for Industry”

Stuart Mitchell

The RepTrak Company™ announces the launch of RepTrak for Industry, an innovative solution that redefines reputation management by offering tailored insights across multiple industries including: Pharmaceutical, Food and Beverage, Consumer Goods, Energy, Airlines, Financial Services, Automotive, Manufacturing, and more. RepTrak has enhanced their platform to include in-depth industry and market-specific reports that address sector-specific challenges. RepTrak for Industry is the only reputation management solution providing a comprehensive platform, expert recommendations, and actionable, industry-specific data across 30+ industries in 60 countries. “Our RepTrak for Industry solution is a true innovation, transforming…

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