The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in next generation neurocognitive marketing technology, to launch Universal InclusionTM. Utilizing Neuro-ProgrammaticTM technology (a patented context resonance software), Universal InclusionTM is a programmatic platform designed to improve the representation of people of all identities in video brand messaging. By identifying deeper neurocognitive and anthropological frameworks that better match individuals’ motivations and beliefs, Universal InclusionTM helps ensure that advertising messages and…
Read MoreThe 4A’s and Reset Digital Launch Universal Inclusion
