Tag: American Association of Advertising Agencies

Ad Net Zero USA Chapter Launches With Commitment To Rapid Climate Action

Stuart Mitchell

The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, joined by more than 50 organizations operating in the market which represents 40% of the world’s ad spend. The USA chapter will be led by John Osborn, who was appointed Ad Net Zero USA Director in October 2022. Ad Net Zero USA’s mission is for immediate, collective industry action to decarbonize ad operations and increase the promotion of sustainable products, services, and behaviors. The new U.S. based group will…

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The 4A’s and Reset Digital Launch Universal Inclusion

Stuart Mitchell

The American Association of Advertising Agencies (4A’s), the leading U.S. trade association for the advertising and marketing communications industry, announced today that it has partnered with Reset Digital, a platform in next generation neurocognitive marketing technology, to launch Universal InclusionTM. Utilizing Neuro-ProgrammaticTM technology (a patented context resonance software), Universal InclusionTM is a programmatic platform designed to improve the representation of people of all identities in video brand messaging. By identifying deeper neurocognitive and anthropological frameworks that better match individuals’ motivations and beliefs, Universal InclusionTM helps ensure that advertising messages and…

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