Iceland has recycled more than 1 million plastic bottles since May 2018, following its industry-leading move to trial reverse vending machines in a selection of its stores. During the trial period Iceland has been gaining feedback from its customers, who have responded extremely positively with 96% of shoppers believing the scheme should be extended to all retailers. Iceland’s customer insights showed the main motivation for people using the reverse vending machines was environmental concerns, with two thirds (67%) choosing this option above any others. The bottle return data and customer…
Read MoreIceland’s Reverse Vending Machines Recycle Over 1 Million Plastic Bottles In Just Over One Year
