UNESCO in partnership with RNW Media Run Successful Cultural Awareness-raising Campaign by 70 Young Collaborators

In the context of protracted conflict in Yemen and in order to increase cultural heritage appreciation amongst Youth as a source of income and social cohesion, UNESCO, in partnership with RNW Media, implemented a media campaign, which included diverse educational contents using storytelling and factual data. This initiative is part of the EU-funded project Cash for Work that covers four historic cities in Yemen (Sanaa, Shibam, Zabid and Aden). The campaign included conducting a survey on youth perception of the preservation of cultural heritage, field interactive workshops, and a series…

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