An industry coalition of 10 global marketing and advertising organisations has announced plans for a second Global DEI Census in March 2023. The initiative is supported by the WFA, VoxComm, Campaign, Kantar, Advertising Week, Cannes Lions, Effie Worldwide, IAA, Global Web Index (GWI) and Adweek. The goal is to look again at the state of diversity, equity and inclusion in the marketing and advertising industry, as well as people’s sense of belonging and absence of discrimination, in order to monitor progress on the results of the inaugural 2021 census. …
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New Campaign Shows That Packaging and The Fashion Industry Can Go ‘Circular Chic’ Today
COP26 was all about promises, this week is all about tangible, game-changing solutions in action. Environmental NGO Canopy, has launched their Circular Chic campaign to showcase real-life, low carbon alternatives for fashion fabrics, like viscose and rayon, and paper packaging, all of which are too often made by logging vital, high carbon forests. The campaign was born out of a necessity to raise awareness of the urgent need to transform the fashion and packaging industry’s supply chains. Currently, these supply chains are responsible for cutting down 3.2 billion trees a…
Read More#LoveB2B? The PRCA kicks off new campaign to celebrate the best of the sector
The PRCA’s B2B group has launched a new campaign to celebrate excellence within the industry. Coming off the back of what has been an incredibly challenging time for many businesses, the need for good communications with customers and partners has become more important than ever. Dedicated to helping PRCA members working in the business-to-business sector improve the quality and scope of their practice, the role of the PRCA B2B Group is to identify best practice, highlight new trends, and encourage communication and collaboration between members. The #LoveB2B campaign will focus on three…
Read MoreUNESCO in partnership with RNW Media Run Successful Cultural Awareness-raising Campaign by 70 Young Collaborators
In the context of protracted conflict in Yemen and in order to increase cultural heritage appreciation amongst Youth as a source of income and social cohesion, UNESCO, in partnership with RNW Media, implemented a media campaign, which included diverse educational contents using storytelling and factual data. This initiative is part of the EU-funded project Cash for Work that covers four historic cities in Yemen (Sanaa, Shibam, Zabid and Aden). The campaign included conducting a survey on youth perception of the preservation of cultural heritage, field interactive workshops, and a series…
Read MoreSmoking around your pet could kill them, warns PDSA Campaign
Smoking around your pet could kill them, warns PDSA. The charity have launched a campaign urging smokers to stop lighting up around their pets – because the toxic fumes could kill or harm them. Second-hand smoke has been long been linked to potentially fatal diseases in humans, including lung cancer and heart disease. However, our vets say the impact of passive smoking on pets is just as serious – and just as avoidable. Now, to coincide with National No Smoking Day (14 March 2018), the PDSA are urging owners to…
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