SA school children call on parents to pledge to be safer drivers

South Australia’s 300,000 children  have been put in the ‘driver’s seat’ to steer their parents towards safer driving, as part of a brand new road safety initiative starting today. South Australia suffers more road accidents per capita than any other state, with 100 fatalities recorded last year, a 16 per cent rise on the previous year. School-children are being encouraged to call on their parents to change their driving behaviour in key areas including: Speed Aggressive driving Mobile phone use To reinforce this change, a safe-driving pledge is now available…

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NZ Road Safety advertising campaign challenges the ‘right’ to speed

A new road safety advertising campaign is directly challenging speeding drivers to slow down and stop defending their perceived ‘right’ to speed. The joint NZ Transport Agency/Police campaign addresses the significant proportion of the driving population who still like to travel at speeds which are too fast for the conditions, on the open road and around town, posing a risk to themselves and to others who share the roads with them. “Every week, 11 people are seriously injured or killed in a speed-related crash on New Zealand roads, but a…

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New THINK! road safety campaign launched to help cut child deaths

Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities. A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children. The government’s iconic THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979. Road Safety Minister, Jesse Norman,…

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Top LA directors show dangers of using mobiles while driving

The directors behind the video for Pharrell Williams’ hit song Happy have teamed up with THINK! for its latest road safety campaign, aimed at cutting the numbers of people killed or injured by drivers using mobile phones. ‘We Are From LA’ directed the new video, which will run online, in cinemas and on social media from 25 October 2017. It uses innovative filming, is shot in the style of a music video with an edgy soundtrack from celebrated musician Aphex Twin and numerous pink kittens to highlight how much drivers…

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