NZ Road Safety advertising campaign challenges the ‘right’ to speed

A new road safety advertising campaign is directly challenging speeding drivers to slow down and stop defending their perceived ‘right’ to speed. The joint NZ Transport Agency/Police campaign addresses the significant proportion of the driving population who still like to travel at speeds which are too fast for the conditions, on the open road and around town, posing a risk to themselves and to others who share the roads with them. “Every week, 11 people are seriously injured or killed in a speed-related crash on New Zealand roads, but a…

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