New survey findings released recently by the National Safety Council show it’s not just the U.S. Department of Transportation and traffic safety advocates that support a Safe System Approach to roadway safety – the public does too. Conducted by the Texas A&M Transportation Institute through a Road to Zero Community Traffic Safety Grant, the survey examined the beliefs of adults in the U.S. related to the Safe System Approach and various safety-related concepts, including roadway use behavior and perceptions of road safety and safety strategies. The survey revealed that most…
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FCB NZ Launches New “Road To Zero” Campaign For Waka Kotahi
FCB New Zealand, in partnership with Waka Kotahi, the NZ Transport Agency, has launched the first public awareness campaign as part of the Road to Zero strategy. Road to Zero, New Zealand’s road safety strategy was launched by Te Manatū Waka, the Ministry of Transport in 2019 and Waka Kotahi is the government agency leading its delivery. Underpinned by a vision of zero deaths and serious injuries in New Zealand, Road to Zero specifically aims to reduce deaths and serious injuries on New Zealand roads by 40% by 2030 (based…
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