FCB NZ Launches New “Road To Zero” Campaign For Waka Kotahi

FCB New Zealand, in partnership with Waka Kotahi, the NZ Transport Agency, has launched the first public awareness campaign as part of the Road to Zero strategy.   Road to Zero, New Zealand’s road safety strategy was launched by Te Manatū Waka, the Ministry of Transport in 2019 and Waka Kotahi is the government agency leading its delivery. Underpinned by a vision of zero deaths and serious injuries in New Zealand,  Road to Zero specifically aims to reduce deaths and serious injuries on New Zealand roads by 40% by 2030 (based…

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