Building on its role as the official source of accurate Out of Home (OOH) audience research in Great Britain since 2013, Route has unveiled Out of Home data for Q4 2022. This is the first data to provide advertisers with the who, what, where and when of outdoor advertising since the COVID-19 lockdowns ended. Out of Home advertising still reaches 97% of the population – and 83% of adults see a digital screen each week. Route focuses on measuring advertising in public spaces – anywhere where people can walk or…
Read MoreRoute launches Out of Home research data for Q4 2022
