The UK’s largest customer-owned life, pensions and investment company, Royal London, has launched its new brand positioning and integrated campaign ‘Royal London Works For You’, created with VCCP. This marks a pivotal moment in how Royal London shows up – putting its customer-owned difference front and centre. ‘Royal London Works For You’ emphasises how it doesn’t just work with customers but for them, showcasing the pension giant’s position as a trusted partner that’s run for customers, not shareholders. At the heart of the campaign sits a hero 30” film that…
Read MoreTag: Royal London
Royal London and Turn2us extend partnership to break down barriers to financial security with £2 million donation
Royal London, the UK’s largest life, pensions and investment mutual, recently announces a £2 million boost to its partnership with Turn2us, a leading charity dedicated to ending financial insecurity in the UK. Royal London has contributed over £1.4 million to the partnership since the collaboration began in 2021, primarily supporting the Turn2us helpline, which provides vital, immediate, assistance to those struggling financially. Building on the success of the past three years, Royal London plans to support with an additional £2 million over the next three years. Aligned to its purpose1,…
Read MoreOver half of consumers want their pension invested responsibly to help tackle climate change
New research from mutual pension provider, Royal London, reveals more than half (57%) of consumers want their pension to be invested responsibly to help tackle climate change, with only one in ten (9%) saying they don’t want their pension invested responsibly. Despite this enthusiasm for responsible investment, only one in seven (15%) people who have a pension currently invest it responsibly. Of those who do not currently invest their pension responsibly, a third (33%) said they were more likely to do so once they had been given an explanation of…
Read More