RNIB launches new brand: Leading sight loss charity urges people to see differently

In its 150th year, the Royal National Institute of Blind People (RNIB) has unveiled its new brand to support a refreshed vision and strategy. The brand underpins a new strategic focus and underlines how RNIB challenges misconceptions. RNIB’s refreshed strategy focuses on equipping people with sight loss, connecting communities and, ultimately, changing society. A series of adverts and short films use everyday scenarios and humour to urge people to see the person, not the sight loss. The humorous adverts support a more serious message that underpins the vision and strategy…

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New Chair of RNIB Launches How I See Film

The Royal National Institute of Blind People (RNIB) has launched a new film, How I See, demonstrating modern life through the eyes of blind and partially sighted people. It coincides with the charity’s 149th birthday today, 16 October 2017. The film was launched by RNIB’s new Chair Eleanor Southwood to help raise awareness of what living with sight loss is like. The 35-year-old is the youngest Chair of RNIB and the first woman to hold the role. Eleanor will lead RNIB’s 12-strong Board of Trustees, 10 of who are, like…

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