RNIB launches new brand: Leading sight loss charity urges people to see differently

In its 150th year, the Royal National Institute of Blind People (RNIB) has unveiled its new brand to support a refreshed vision and strategy. The brand underpins a new strategic focus and underlines how RNIB challenges misconceptions. RNIB’s refreshed strategy focuses on equipping people with sight loss, connecting communities and, ultimately, changing society. A series of adverts and short films use everyday scenarios and humour to urge people to see the person, not the sight loss. The humorous adverts support a more serious message that underpins the vision and strategy…

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The&Partnership and Chico’s Celebrate the Confidence and Wisdom that Come with Age in New Social Video Campaign

The&Partnership and Chico’s announced today the launch of a new, age-positive social video activation starring bestselling author, advocate and entrepreneur Lee Woodruff. Part of the specialty retailer’s #HowBoldAreYou ™ campaign, which encourages women to proudly and publicly embrace their years, the video finds the 58-year-old Woodruff hitting the streets of NYC to playfully challenge women to reveal their age. The encounters lead to conversations about the confidence and wisdom that come with every additional year. Launched earlier this year, the #HowBoldAreYou ™ campaign has already inspired tens of thousands of…

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Chico’s Highlights Brand Refresh With #HowBoldAreYou Campaign

Chico’s announces the launch of its #HowBoldAreYou campaign, which seeks to celebrate women, their unique life experiences, and the authenticity and joy that comes with age. The campaign is being launched in connection with Chico’s first full season of updated product styles and silhouettes under Chico’s brand President, Diane Ellis. Through two years of research, Chico’s discovered that most of its customers don’t define themselves by age and care deeply about expressing themselves through fashion. Reflecting this research, the #HowBoldAreYou campaign is part of an overall refresh by the Chico’s…

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