With “reef-safe” sunscreen claims still largely unregulated, a new certification is helping to set an industry standard: Reef Protection Factor (RPF), developed by the University of Derby in collaboration with the global creative agency McCann. RPF is a pioneering certification designed to address the issues around chemical pollution around the world which is impacting our oceans and aiding in the decline of vital ecosystems such as tropical coral reefs. It pushes the industry forward by initially targeting one of the most preventable local stressors facing these ecosystems: harmful chemicals, for…
Read MoreNew “RPF” Certification To Help Protect Coral Reefs Debuts In Earth Month
