Tag: RSPCA

‘Emotional’ RSPCA x Alesha Dixon film lands people’s vote gong

Stuart Mitchell

An emotional RSPCA video starring Alesha Dixon and a rescue dog named Roy has scooped a major prize at the 2026 Smiley Charity Film Awards.   The four-minute film – produced by the RSPCA’s in-house broadcast team – bagged the prestigious Grand Prix People’s Choice Award at an online award ceremony. In the film, British singer, dancer and RSPCA supporter Alesha is recorded watching footage on a laptop of  Staffy-cross Roy being cruelly attacked by his former owner. The footage is so distressing the RSPCA has not released it to the wider public.…

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RSPCA and Liferay Win UK Digital Excellence Award for Platform That Cuts Animal Cruelty Response Time by 27 Days

Stuart Mitchell

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) has been named joint winner of the Standout Charity Website of the Year award at the 2026 UK Digital Excellence Awards, alongside digital experience platform Liferay.  The project’s redesigned Report a Concern tool has helped cut response times to animal cruelty cases by 27 days, across a platform that supports 25.9 million annual sessions connecting the public with welfare services. The award recognises the RSPCA’s digital transformation, delivered as part of its 200th-anniversary rebrand. Built on Liferay DXP, the…

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Streamers raise five grand for animal welfare in Zooseum stream

Stuart Mitchell

Thirteen kind-hearted gaming streamers have raised almost £5,000 for the RSPCA after playing the popular video game Two Point Museum: Zooseum. The RSPCA has partnered with Two Point Studios and SEGA Europe for the #CurateForEveryKind initiative, with thirteen gaming streamers raising almost £5,000 to help animals in need. Charity staff say the funds will offer a “lifeline” to many animals, at a time when animal abandonment calls to the charity have hit a “worrying” six-year high. Streamers were challenged to rescue and rewild creatures great and small as part of the Zooseum…

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RSPCA announces Professor Ian Jacobs as new chair

Stuart Mitchell

The RSPCA has welcomed Professor Ian Jacobs, a highly experienced leader across the health, education and charity sectors, as its new chair. A lifelong animal lover, Professor Jacobs has devoted his career and voluntary work to improving social welfare and human wellbeing through health and education. He now wants to lend his expertise to advance the cause of animal welfare Professor Jacobs will join Chief Executive Jo Rowland, who took on the CEO role at the 201-year-old charity in December last year, at a critical time for animal welfare. RSPCA…

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Fast food giants backtrack on chicken welfare

Stuart Mitchell

The RSPCA is urging major fast food companies not to sacrifice chicken welfare for profits – as 18 businesses abandon promises and risk condemning millions more chickens to lives of poor welfare. In the UK, over one billion chickens are reared for meat annually, and more than 90% of these are fast-growing – meaning they risk severe welfare issues, including chronic pain, lameness, and heart conditions caused because they grow too fast. More than 200 food businesses had signed up to the Better Chicken Commitment to improve chicken welfare by 2026 –…

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