FCB Inferno is back with another joyous campaign, continuing to reframe rescue for leading animal welfare charity, Battersea. When it comes to getting a pet dog or cat many people think breed first. Influenced by the breeds of dog they see in the park or the cats they see on their social feed, people often decide on the type of dog or cat they want and then seek out a breeder. This can sometimes make rescuing a pet an after-thought that is quickly forgotten. To get people to think rescue…
Read MoreFCB Inferno and Battersea launch Wear Blue for Rescue to encourage everyone to show their support for rescue animals everywhere.
