Charities Working Together To Provide Over A Million Meals To The Nation’s Pets

Thousands of dogs and cats across the UK have been enjoying nutritious meals at no cost to their owners, through a programme set up by leading animal charities and the UK’s biggest food waste charity. The Pet Food Partnership, comprising Battersea, Cats Protection, Dogs Trust, RSPCA and FareShare, and supported by Petplan, recently passed the significant milestone of one million meals provided to dogs and cats in England, Scotland and Wales. To date the programme has provided the equivalent of 1,043,095 meals, approximately 154 tonnes of pet food donated by pet food manufacturers across…

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FCB Inferno and Battersea launch Wear Blue for Rescue to encourage everyone to show their support for rescue animals everywhere.

FCB Inferno is back with another joyous campaign, continuing to reframe rescue for leading animal welfare charity, Battersea. When it comes to getting a pet dog or cat many people think breed first. Influenced by the breeds of dog they see in the park or the cats they see on their social feed, people often decide on the type of dog or cat they want and then seek out a breeder. This can sometimes make rescuing a pet an after-thought that is quickly forgotten. To get people to think rescue…

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Battersea and FCB Inferno launch ‘Rescues to the Rescue’ film

Battersea, creative agency FCB Inferno and media agency MG OMD, have launched the latest work from their ‘Rescue Is Our Favourite Breed’ platform with a new film showing ‘Rescues to the Rescue’. The UGC film, set to Jess Glynne’s track “I’ll Be There”, is a celebration of all the different ways that rescue dogs and cats are helping people cope during lockdown, and driving visibility of rescue pets by highlighting the integral role rescue dogs and cats have played during this unique moment in time,  whether helping us work from…

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