Tag: RSPCA

RSPCA Assured launches campaign to raise awareness for hen welfare this Pancake Day

Stuart Mitchell

RSPCA Assured, the RSPCA’s ethical food label and farm assurance scheme, has launched a new campaign to encourage consumers to support higher welfare egg producers by choosing RSPCA Assured labelled eggs this Pancake Day.  The 30-second Pancake Day TV advert, showcases the journey of an RSPCA Assured egg from farm to fork and stars RSPCA Assured laying hen producer, Phillip Twizell.  Made by 2S Films, the advert will air across the Channel 4 network from 24 February until Pancake Day – 4 March. It is expected to appear during the…

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RSPCA launches ‘Big Conversation’ as 1/4 consider ditching pets for robots

Stuart Mitchell

More than a quarter of people could be set to add a robot pet to their family – as the RSPCA launches the “biggest ever” conversation on the future of animal welfare in this country. The new poll – which will raise question marks about the future role pets may play in society – comes as the RSPCA today (23 January) launches Animal Futures: The Big Conversation. According to the new survey for the RSPCA, 26% of people would consider getting a robot pet – with millennials (aged 25-34) the most likely at…

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RSPCA animated film goes viral amid busiest period for animal cruelty

Stuart Mitchell

A hard-hitting new RSPCA animated film has been watched tens of thousands of times in just 72 hours – and is now set to hit television screens across the country. The 30-second film has been released as the animal welfare charity launches its ‘No Animal Deserves Cruelty Appeal’ – as the RSPCA is braced to respond to more cruelty this summer than at any other time of the year.  Between June and August last year, the RSPCA took a report about an incident of animal cruelty every five minutes.  The…

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Wildlife has won the People’s Postcode Lottery with a £400,000 boost

Stuart Mitchell

TV presenter Steve Backshall thanked players of People’s Postcode Lottery for raising £400,000 to help treat wildlife at RSPCA centres as well as firing-up local communities to help wild creatures they share their neighbours with. The generous support comes as the RSPCA celebrates 200-years of changing animals’ lives for the better and will help fund vital work by the charity’s four specialist wildlife rehabilitation centres  – RSPCA East Winch in Norfolk, RSPCA West Hatch in Somerset, RSPCA Mallydams Wood in East Sussex and RSPCA Stapeley Grange in Cheshire. The money…

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World Federation for Animals announces RSPCA chief executive as new President

Stuart Mitchell

Chris Sherwood, the Chief Executive of the RSPCA, has been announced as the new President of the World Federation for Animals (WFA). The news was announced yesterday (15 May) at the World Federation for Animal’s General Assembly in Copenhagen. WFA is a non-profit organisation uniting over 60 organisations from across the globe working to improve the wellbeing of all animals and end their suffering and exploitation worldwide. It holds Special Consultative Status with the UN Economic and Social Council and is an Accredited Observer to the UN Environment Programme, as…

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