Mars and Rubicon Halloween 2022 Innovation: Tackling Packaging Waste

As Halloween approaches, Mars has again put the consumer first by introducing an innovative collaboration to minimize wrapper waste this Halloween season. Working with leading digital waste and recycling solutions provider Rubicon Technologies, Inc., Mars will offer specially designed, recyclable, trick-or-treating bags throughout October as an expansion of Rubicon’s existing Trick or Trash™ campaign. The collaboration aims to give Halloween lovers a simple, fun, and free way to tackle wrapper waste by providing trick-or-treat bags with a prepaid postage stamp and simple three-step instructions on how to return it for…

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