RVH Foundation Rallies Simcoe-Muskoka Residents to Help Them ‘Keep Life Wild’

Royal Victoria Regional Health Centre (RVH) Foundation has launched the first wave of advertising in a new $100 million fundraising effort that is the largest in Simcoe-Muskoka history. Created by Toronto agency The Garden, which won the assignment earlier this year, “Keep Life Wild,” launched Oct. 31 and is running through the end of 2022 across broadcast, online video, out-of-home and direct mail. The creative approach is based on the insight that Simcoe-Muskoka is a one-of-a-kind place to live in Ontario. From tractor pulls, to polar bear dips, and mountain…

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