Tag: Saatchi & Saatchi

Saatchi & Saatchi help develop LandCruiser Emergency Network

Stuart Mitchell
Landcruiser

In a world first, Saatchi & Saatchi Australia has developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. It’s a well-known fact that the Australian Outback is a vast, harsh and unforgiving place. 5 million square kilometres (over 65% of the country) receives no mobile signal. In times of emergency the lack of reception can be incredibly dangerous. However, while you might be far from a cell phone tower in the Outback you’re never far from a Toyota LandCruiser. LandCruiser’s legendary toughness and ability to go…

Read More

‘Easter So White’ Campaign highlights lack of diversity in advertising

Stuart Mitchell

The 13th of April saw the launch of an initiative that seeks to draw attention to the under-representation of the BAME community in Advertising and Marketing with particular focus on Easter.  #EasterSoWhite is the next evolution of the #SoWhiteProject which first launched with #ChristmasSoWhite in 2016. Diversity is not just for Christmas and #EasterSOwhite continues to promote diversity at key moments when family and friends gather, capturing a more accurate representation of what real life looks like. #EasterSOwhite has three developments on #ChristmasSOwhite.  #EasterSoWhite brings attention to different cultural traditions…

Read More