Tag: Saatchi & Saatchi

Head & Shoulders launches sustainability project

Stuart Mitchell

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and production partners on the project, Saatchi & Saatchi London worked with Head & Shoulders to develop the campaign to launch the world’s first recyclable shampoo bottle made from plastic collected on beaches. Also partnering…

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Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking highlighting gender diversity.

Stuart Mitchell

We reported on it last week, and on the 22nd of June,  the  legendary  Saatchi  &  Saatchi  New  Directors’  Showcase  enticed  over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained. Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial  talent  from around  the globe.  Partnering  with Oscar  winning  creative  studio, MPC,  the  show  celebrated  creativity,  innovation  and  provided  a  platform  for  up-and-…

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Saatchi & Saatchi’s New Directors’ Showcase highlights gender imbalance within directing.

Stuart Mitchell

This year, the iconic Saatchi & Saatchi’s New Directors’ Showcase (NDS) celebrates its 27th year at Cannes Lions International Festival of Creativity by shining a light on the current gender imbalance within directing. Partnering with MPC, the show will celebrate creativity and innovation, providing a global platform  for  talent  in  filmmaking,  showcasing  some  of  the  most  exciting  new global directorial talent and presenting it to an audience of more than 2,000 Cannes Lions delegates at the Grand Théâtre Lumière in the Palais des Festivals. Renowned for its emphasis on groundbreaking technologies…

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Alivia Foundation launch mobile game enabling donations direct to cancer patients in need

Stuart Mitchell

‘War on Cancer’ is a free-to-play fundraising mobile game, where money can actively be donated to a real-life chosen cancer patient whilst the player enjoys playing a shooter game. It has been created by Saatchi & Saatchi Interactive Solutions (IS) Poland and leading Polish charity, Alivia Oncological Foundation. The game is free to download and play and as the player progresses through various levels they have the option of ‘in-app purchasing’ which uses a unique fundraising mechanism to link the player with a real life patient in need through the…

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Pampers and Saatchi & Saatchi London champion Little Fighters

Stuart Mitchell

Little Fighters has been created by Pampers and Saatchi & Saatchi London to mark the launch of its Preemie Protection nappies for premature babies. Championing the most vulnerable babies as powerful fighters, the campaign aims to drive awareness of its smallest nappy yet — made especially for the tiniest premature babies. The TVC was filmed at Southampton Hospital in their Neonatal Unit. Nine real families and their premature babies were followed and filmed, including the staff of the hospital, catching the true essence of what it’s like for both baby…

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