Tag: Sainsbury’s

Sainsbury’s runs the ‘Giving Store’: where customers shop for others but leave empty handed

Stuart Mitchell

Last week Sainsbury’s ran its ‘Giving Store’, designed specifically for people to browse and shop – then leave empty handed. Open in London’s Covent Garden, customers had the chance, using pre-paid tokens, to take goods from the shelves and donate to people in need.  The opening of the store followed recent research by the supermarket which revealed that 10 million adults have admitted to forgetting to donate to charity despite telling others they have done so (40%). The most common reasons for this being not having the money (27%) and…

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Read ‘n’ weep: child literacy on decline as children fail to identify Aslan and Dorothy Gale

Stuart Mitchell

Sainsbury’s research reveals that child literacy is on the decline in the UK, with children unable to identify once popular fictional characters. Just 22% of children know the Chronicle of Narnia’s Aslan, 10% The Wizard of Oz’s Dorothy Gale and 3% Charlotte Web’s Charlotte.  Instead, children are finding inspiration online, with 30% able to identify Jojo Siwa, an American YouTubber and dancer, 24% recognising Surprise Toys, a YouTube channel dedicated to watching people unwrap toys, and 18% identifying YouTuber Zoella. The news comes as research from Sainsbury’s reveals that just…

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‘Tis the season of giving as Sainsbury’s & Argos set out to ‘Help Brighten a Million Christmases’

Stuart Mitchell

Sainsbury’s and Argos have launched their ‘Help Brighten a Million Christmases’ campaign, their biggest ever Christmas charity food and toy donation drive. Building on Sainsbury’s year-round food donation programme, the special initiative aims to encourage one million food and toy donations in stores across the UK and runs in partnership with thousands of charities, who will distribute the items to local communities in time for Christmas. Christmas is a time for giving and in the spirit of the festive season Sainsbury’s and Argos are asking customers to donate non-perishable food…

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Sainsbury’s and Argos announce national rollout of hidden disability sunflower lanyard scheme

Stuart Mitchell

Sainsbury’s and Argos have today announced the nationwide rollout of sunflower lanyards in all stores, to help enhance the shopping experience for customers with hidden disabilities. Following a successful trial earlier this year, the initiative offers shoppers the option to pick up a sunflower lanyard in store, which has been purposely designed to act as a discreet sign for store colleagues that they may need to provide a customer with additional support. As the first retailer to trial the lanyards last year, Sainsbury’s and Argos hope to build on the…

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Blooming lovely: Sainsbury’s becomes first retailer to reduce plastic packaging in fresh flowers in 167 stores

Stuart Mitchell

Sainsbury’s is launching a new trial which makes it the first UK retailer to reduce plastic packaging in fresh floral ranges on a large scale. The 12 week trial, which will run in 167 Sainsbury’s stores, marks another step towards achieving the company’s commitment to reduce plastics by 50% by 2025, across all Sainsbury’s food operations. Plastic sleeves will be removed from more than one million fresh floral bunches and bouquets and replaced with recyclable paper packaging during the trial, saving over 10 tonnes of plastic. The sticky tape used…

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