As part of their BrandVue series of the Top 100 most-loved brands in different sectors, they used BrandVue Charities data to determine which charity has captured the hearts of supporters across the UK.
Download the full report here.
The data shows that ‘love’ is an important factor in increasing support for charities both in terms of financial donations as well as ‘in-kind’ support including social media endorsements and word-of-mouth advocacy. It is also a factor in building long-term engagement and vital in helping to form a long-lasting relationship between people and the charity they choose to donate to.
The report unequivocally sets out just why inspiring love among the general public is in the interest of charities across all causes. Only charities that create an emotional bond with their supporters can succeed in securing a lasting relationship with them.
The top charity brands
The top ten list contains charities from across the spectrum. Besides Macmillan Cancer Support, Cancer Research UK and Dogs Trust, charities which support children and families as well as veterans’ charity Help for Heroes score highly in terms of the love they evoke from supporters.