A year in scams: 2024 update on Scam Ad Alert system

The ASA operates the Scam Ad Alert system in partnership with major online ad and social media platforms to help tackle scam ads in paid-for space online. In 2024 the ASA received 1,691 reports of potential scams via our quick reporting form. As a result, 177 Scam Ad Alerts were sent to platforms to remove ads and further act on intelligence. Our system aims to complement and enhance the work already being done by digital advertising and social media platforms and other regulatory and law enforcement bodies to tackle scam…

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ASA – Six month review of our Scam Ad Alert system

The ASA/CAP have released a post called:  Six month review of our Scam Ad Alert system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In June 2020, we launched a Scam Ad Alert system in partnership with major online ad and social media platforms, including Google and Facebook, to help tackle scam ads online. We launched the system because, while the overwhelming majority of…

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ASA – We’ve launched a Scam Ad Alert system to help better protect consumers online

The ASA/CAP have released a post called: We’ve launched a Scam Ad Alert system to help better protect consumers online. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We are launching a UK Scam Ad Alert system in partnership with the major digital advertising and social media platforms, including Facebook and Google, to help tackle bogus ads that leave consumers out of pocket. The…

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