SCHWEPPES invites to a reflection about respect at night parties

Luisa, Tatiana and Juliana were invited to wear a sensorial dress capable of measuring how much they are harassed by guys touching their bodies in a nightclub in São Paulo. Created exclusively for the action, the garment was technologically made with several sensors applied to the fabric. As the three women walked through the room and are approached by the men, information were sent via wifi to a control center, recording the amount of touches in each dress. By the end of the night, the conclusion came as a red…

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