WARC, the global authority on marketing effectiveness, and SCOPEN, a leading marketing communications research consultancy, are partnering for the UK’s 4th edition of AGENCY SCOPE, an independent report on marketer-agency relationships, to reveal what brands really think and how agencies can strategise for growth. A unique tool, AGENCY SCOPE 2021/2022 will provide creative and media agencies with first-hand information on the needs of their clients, helping them to improve and provide new services. The in-depth study will reveal key insights into how brands see the UK agency landscape, trends in the…
Read MoreWARC and SCOPEN partner for AGENCY SCOPE UK – a research report on the UK’s marketer-agency relationship
